Electronic Shelf Labels NSW are the way of the future for retailers and ESLs provide a range of benefits to retailers, including the ability to make real-time updates to product prices. With prices fluctuating constantly, having the ability to adjust prices quickly can give you a significant advantage over your competitors. ESLs can help to improve the customer experience by providing accurate and consistent pricing information. This builds trust and loyalty with your customers, as they know they are getting the best deal possible.