The growth of the industry can be mainly ascribed to the increase in the inclination of the consumer toward physical wellbeing and increase in the total count of health clubs and fitness centers.

Isotonic drinks had the largest share, approximately 60%, because of the snowballing requirement for them and growing emphasis on their quality. These drinks have the similar concentrations of salt and sugar, while hypertonic and hypotonic hold higher and lower amounts by volume, correspondingly.

Furthermore, isotonic drinks deliver carbs and aid in rapidly replacing the fluids which are lost during high-intensity training sessions. This is mostly favored by athletes, particularly middle- and long-distance runners and the ones playing team sports.

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This is because of the fact that the large number of people taking part in physical activities, because of the increasing concerns pertaining to the physical wellbeing. The speedy acceptance of healthy routines and the strong position of numerous key players are the other factors propelling the industry.

APAC will show significant development due to the increasing sports-playing people and increasing consciousness of the benefits of fitness actions.

The fast urbanization and snowballing count of middle-class consumers, undergoing a substantial change in their lifestyles, particularly in India and China, are also responsible for increasing the sales of sports drinks.