Energy drinks have become increasingly popular in recent years, and the market for these products continues to expand. According to a new report, Energy Drinks Market was valued at USD 60.7 Billion in 2021. By 2028, the market is anticipated to increase by USD 91.6 billion at a CAGR of 7.3%.
The study was created utilising in-depth primary and secondary research, and it was carefully reviewed by industry experts and professionals. The report suggests that the increasing demand for energy drinks among athletes and sports enthusiasts, rising health consciousness, changing lifestyle patterns, and the growing popularity of functional beverages are some of the major factors driving the market growth. Furthermore, the increasing availability and accessibility of energy drinks through various distribution channels such as supermarkets, convenience stores, and online retailing are also contributing to the growth of the market.
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Key players:-
- Red Bull
- Monster Energy
- Coca Cola
- PepsiCo
- AriZona Beverages
- National Beverage Corp.
- Keurig Dr Pepper, Inc.
- 5-hour ENERGY
- The Cloud 9 Energy Drink
- Vitale Beverages
- Xtreme Energy Group Limited
Market Segmentation
By Packaging Type
- Bottles
- Cans
By Product
- Drinks
- Shots
- Mixers
By Distribution Channel
- Supermarket/Hypermarket
- Convenience stores
- Specialty Stores
- Online
Opportunities and Challenges:
The report identifies several opportunities for the global Energy Drinks market during the forecast period, including the rising demand for energy drinks among working professionals, increasing popularity of functional beverages, and the growing trend of on-the-go and convenient beverages. However, the market also faces several challenges such as the high sugar content and caffeine levels in energy drinks, the increasing availability of substitute products, and the stringent regulatory framework.
One interesting trend that has emerged in recent years is the emergence of healthier energy drinks. These drinks cater to consumers who are concerned about their health and wellness, but still want the benefits of energy drinks. Companies are now developing natural and organic energy drinks that are low in sugar and calories, which meet the needs of health-conscious consumers.
Overall, the report provides a comprehensive analysis of the global Energy Drinks market, highlighting the key factors driving the market growth, the major players operating in the market, and the opportunities and challenges faced by the market. The report serves as a valuable tool for companies operating in the market to make informed business decisions and gain a competitive advantage.
Competitive Outlook
Consumers are becoming more aware of the importance of health and wellness, and are seeking out products that can help them stay alert and focused throughout the day. This growing trend has been one of the main drivers behind the increase in demand for energy drinks. Additionally, the rise of the fitness industry has also contributed to the growth of the energy drinks market, as consumers look for ways to enhance their workouts and improve their athletic performance.
Another key factor driving the growth of the energy drinks market is the increasing popularity of non-alcoholic beverages. As consumers turn away from alcohol, they are looking for alternative drinks that can provide them with a similar buzz. Energy drinks, with their high caffeine content and stimulating ingredients, are perfectly positioned to meet this demand.
Objectives of the Report
- To offer precise and useful details about factors affecting the growth of the Energy Drinks
- To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Energy Drinks, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
- To demonstrate how energy drinks have evolved in many places of the world.
- To examine and research specific micro markets with regard to their potential, growth trends and contributions to the market for energy drinks.
- To provide accurate information regarding factors influencing the growth of energy drinks.
- To provide a thorough analysis of key business tactics employed by top companies in the energy sector.
Regional Analysis
North America region is dominating the market share owing to the high product adoption by consumers and increased consumption of carbonated beverages along with awareness regarding sustainability. The presence of major players and increased consumer awareness in the region is boosting the sales of the global energy drinks market
Key industry developments:
March 2021- Red Bull announced to launch of a new Dragon Fruit flavor. The can contains 27 grams of sugar plus 80 milligrams of caffeine—almost the same amount of caffeine as a home-brewed cup of coffee.
January 2021- Monster Energy announced its latest addition to the Monster Energy Ultra family, Ultra Gold, inspired by the ancient Greek legendary libation nectar of ambrosia. The Ultra Gold energy drink claims to be sugar-free.
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Table of Content:
- Research Methodology and Statistical Scope
- Energy Drinks Market Overview
- Energy Drinks Market Competitive Landscape
- Energy Drinks Industry Chain Analysis
- The Development and Dynamics of Energy Drinks Market
- Energy Drinks Market Segmentation by Packaging Type
- Energy Drinks Market Segmentation by Product
- Energy Drinks Market Segmentation by Distribution Channel
- Key Companies Profiled
- Energy Drinks Market Forecast by Region
...Continued
Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Middle East, Africa, Europe or LATAM, Southeast Asia.
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